Jesus is all about life, and
Easter is all about Jesus

“What is life all about?” is the question that is currently resonating in people’s hearts, people who have lived through the disruption of COVID.
As Christians, we have the answer to this question. Jesus is the answer to all the big questions of life.
For Easter 2022, BSSP will facilitate a church-owned campaign under the already established Jesus.
All About Life brand. Twelve years ago, Bible Society promoted Jesus. All About Life and started a conversation about Jesus which enabled churches to reach their communities with the good news about Jesus.
In 2022, together, we have the opportunity to step forward with a renewed purpose and proclaim the centrality of Jesus to our nation.

A campaign to unite churches across Fiji

For Easter 2022, the JAAL campaign will enable partnering churches nationwide to run their own evangelistic events and grow their churches. BSA will promote JAAL and build interest through various media channels to start a national conversation about Jesus. With the JAAL campaign, BSA wants to encourage and refresh ministry leaders and congregations in providing resources – including BSA’s New Believers Bible, as well as resources from other ministry partners. These resources will be able to be tailored to a church’s local context. Churches, no matter what size, can be empowered and equipped to reach their communities with the good news of Jesus.